Elena is a business leader with a strategic mindset, capable to enthuse & drive complex organizations towards the achievement of any objective. Elena’s scientific background and excellent communication skills enable her to bridge the gap between technology and business, leveraging IT as driver for change. Elena built her leadership skills from the ground, working in sales, marketing, consulting and business management, across a variety of sectors – Software, IT & Business Process Outsourcing, HR Services, Biotech. Elena is CEO of EcoSteer, an IoT & Blockchain software start-up. EcoSteer software converts ‘things’ into shareable and tokenizable data streams, laying the foundations for a new Data Sharing Economy. Prior to joining EcoSteer, Elena led General Electric’s HR shared services centre in Italy. Previously, she was a business development executive for Genpact and MD of WareLite, a UK software start-up company. In the past Elena worked for SAP AG, Capgemini UK, ZS Associates UK, GE Healthcare. A summa cum laude PhD in Molecular Biology, Elena’s personal interests range from biotech to contemporary art.